PERFUME, "NON ESSENTIAL"?

by Creezy Courtoy

The Art of Perfumery has been Part of Man since Antiquity 
Our ancestors used to breathe flowers and plants in order to maintain contact with nature and a body / mind balance.
Today we live in a post Covid19 era, we are looking for solutions and alternatives to change our lifestyle, reconnect with nature, create more jobs and preserving our health while preserving our biodiversity. But before going further, I would like to remind you where we have come from, our history.
 
In the ancient Amazonian tribes, shamans were named "Perfumeros" in reference to their uses of fumigated plants in the path of healing. 
What about today when synthetic fragrances are used in almost the majority of our daily products, through food, detergents, cosmetics and Perfumes. 
Is our sense of smell still in balance? Are we really aware of the impact of smells on our metabolism and of the "polluted" universe in which we are living? 
These questions lead us straight to the urgency of a return to a perfumery of well-being composed with essences resolutely derived from biodiversity, respectful of our Earth and our organism, perfumotherapy is a real return to the sources of our forgotten nature. Perfumotherapy is a way to reconnect with nature.
 
In Antiquity, we Used to Say "He Who Breathes the Soul of Flowers and Plants Purifies his Body".
We have to face the facts that perfumery hardly uses any organic substance anymore, but has replaced it with essences made up of synthetic molecules. The product therefore costs up to 50 times less and ensures maximum profitability without any risk of poor harvest due to the unpredictable bad weather of our weather. There is therefore no longer any cultivation and picking or processing of the flower and also an absolute guarantee of not running out of raw material since it is available in the laboratory .... Only a dream of nature remains, conveyed by the advertising of brands.  Today we no longer sell a perfume but the idea of ​​a perfume, if you buy a perfume and you still doubt its content despite everything, look on the back of the bottle or on the packaging. Perfumers do not have to reveal their manufacturing secrets and it has become almost impossible to find a real perfume made from flowers and plants.
 
The Story Begins in Egypt About Five Thousand Years BC.
​Perfumes were used as care and during ceremonies dedicated to the Gods, perfumes were considered sacred.  In our time our mother nature has been "forgotten" in order to give way to the pleasures of consumption, perfume has become a social object, a representation of fashion and identity. We have totally lost sight of the fact that an old perfume consisted of active components (among other essential oils) having a concrete influence on the human metabolism.  Putting a perfume on yourself is not a trivial act and goes in the same direction as a healthy diet and hygiene. In view of our current life, our metabolism literally bathes in synthetic products without knowing the exact medium-term impact on our balance.  Pollution by synthetic flavors and other substances is considerable today and we have forgotten that emotions and physiological states are simply the manifestation of our internal organic chemistry. We are therefore in a state of imbalance and our sense of smell is deceived by odors manufactured and manipulated in laboratories.  

It is Becoming "URGENT" Today to Reconsider the Place for a New Natural and Organic Perfumery, Respecting the Cycles of Nature.
Perfumotherapy is called to play an important role over the next few years because of its ease of use, its contribution to our balance and respect for natural cycles. 
What happens if we associate flowers and plants with the olfactory system?  Well-being through plants depends on several factors: the properties of plants and their beneficial actions on the various organs, olfactory research and the re-education of our sense of smell.  The perception of smell and the use of fragrances by cultures other than ours give us a certain amount of information on perfume plants from the ancestral pharmacopoeia.  IPF Certified Natural & organic perfumes as well as their derived forms - balms, ointments, incense or essential oils - have therapeutic properties which have the merit of being easily accepted and digested by the body. Each plant has its own property, some are used in the West, while others are in other parts of the world.  Odors influence the psychology and physiology of the subjects, their behavior and their health. The vegetative nervous system regulates major functions such as blood circulation, respiration, etc. 

A Perfume is Above All a Gas That you Breathe
Its effect is immediate compared to the ingestion of a drug which sometimes takes more than 20 minutes to be digested while crossing the intestinal barrier. Perfumotherapy is part of a process of taking charge of the individual by himself and part of a global perspective of the true place of man in his environment and his close relationship with our Earth.                        
 
If Perfume is Non Essential, Perfumotherapy Will Make Olfaction Training, Natural Perfume, Aromatherapy and the Use of Essental Oils Very Essential
Perfumotherapy will create many jobs worldwide while replanting flowers for Natural Perfumers, Aromatherapists and Perfumotherapists, 
Replanting flowers will also support bees work as pollinisation is becoming a global governance issue.